Last Revised: August 12th, 2025
This Privacy Policy explains how Barras Brothers Motors Holding S.L. (“BBM,” “we,” “us,” or “our”), a company registered in Spain under Spanish law, with Tax ID Number B56641566 with its registered office at 30 Bo Bizkaigana, 48309 Metxika, Bizkaia, Spain, collects, uses, and protects your personal data when you use our website and related services (collectively, the “Services”). By using the Services, you agree to the collection and use of your personal data in accordance with this Privacy Policy. If you do not agree, please do not use the Services. Terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible on our website.
We collect the following categories of personal data:
• Contact Information: When you subscribe to our newsletter, we collect your email address and, if provided, your name.
• Usage Data: We automatically collect data about your interaction with the Services, such as IP address, browser type, device information, pages visited, and time spent on the website, through cookies and similar technologies.
• Chatbot Interaction Data: If you use our AI chatbot (if implemented), we may collect your queries, contact details, or technical issue reports to provide support or respond to inquiries.
We process your personal data for the following purposes:
• Newsletter Subscription: To send you updates, news, and information about BBM electric motorcycles, based on your consent.
• Service Improvement: To analyze website usage and improve the Services, based on our legitimate interests in enhancing user experience.
• Chatbot Support: To respond to inquiries or provide technical assistance via our AI chatbot (if implemented), based on your consent or to perform a contract.
• Legal Compliance: To comply with legal obligations, such as responding to regulatory requests, under applicable laws.
• Communication: To respond to your inquiries or requests submitted via the Services or chatbot, based on our legitimate interests or to perform a contract.
We process your personal data under the following legal bases, as per GDPR (Regulation (EU) 2016/679) and Spanish data protection law (LOPDGDD, Organic Law 3/2018):
• Consent: For newsletter subscriptions and chatbot interactions (if implemented), you explicitly consent to data processing. You may withdraw consent at any time via the unsubscribe link, chatbot opt-out, or by contacting us.
• Legitimate Interests: For usage data to improve the Services, where our interests do not override your data protection rights.
• Legal Obligation: To comply with applicable laws, such as tax or regulatory requirements.
• Contract: To fulfill requests or agreements, such as responding to inquiries or chatbot support related to future pre-orders.
We may share your personal data with:
• Service Providers: Third-party vendors (e.g., examples include, but are not limited to email marketing providers like Mailchimp, web analytics providers like Google Analytics, AI chatbot platform providers) who process data on our behalf under strict data protection agreements.
• Legal Authorities: When required by law or to protect BBM’s rights, property, or safety, or that of our users.
• Business Transfers: In connection with a merger, sale of assets, or other business transaction, subject to confidentiality obligations.
We do not sell your personal data or share it with third parties for their direct marketing purpose.
Your personal data is primarily processed within the European Economic Area (EEA). If data is transferred outside the EEA or UK (e.g., to service providers for analytics or chatbot platforms), we ensure appropriate safeguards, such as Standard Contractual Clauses, to protect your data in accordance with GDPR. You may request a copy of these safeguards by contacting us.
We use cookies and similar technologies (e.g., web beacons) to collect usage data and improve the Services.
Cookies may include:
• Essential Cookies: Necessary for website functionality.
• Analytics Cookies: To analyze website performance and user behavior.
For non-essential cookies, such as analytics cookies, we obtain your consent through a prominent website banner or consent management tool, in line with the ePrivacy Directive (Directive 2002/58/EC, as amended) and ongoing developments in the ePrivacy Regulation. You can control cookies via your browser settings to refuse or delete them, though this may limit some website functionality. Our Services do not respond to “Do Not Track” signals. For more information, visit www.allaboutdnt.com.
We retain your personal data only for as long as necessary for the purposes outlined in this Privacy Policy:
• Newsletter Data: Until you unsubscribe or request deletion, unless required for legal purposes (e.g., retention for tax records under LOPDGDD, which may extend up to 4-6 years).
• Usage Data: For up to 24 months, unless required for legal compliance or analytics purposes (e.g., extended for regulatory audits).
• Chatbot Data: For up to 12 months after your last interaction, unless required for legal or support purposes (e.g., dispute resolution).
Data is securely deleted or anonymized when no longer needed, using methods such as data aggregation or pseudonymization to remove identifiable information.
If you are located in EEA or UK, you have the following GDPR rights:
• Access: Request a copy of your personal data and details on how we process it.
• Rectification: Correct inaccurate or incomplete personal data.
• Erasure: Request deletion of your data, subject to legal exceptions (e.g., retention obligations).
• Restriction: Restrict processing in certain cases, such as if you contest data accuracy.
• Portability: Receive your data in a structured, machine-readable format or have it transferred to another controller, where processing is based on consent or contract.
• Objection: Object to processing based on legitimate interests, including for direct marketing.
To exercise these rights, contact us at info@bbm-motorcycles.com. We may verify your identity before responding. You may also lodge a complaint with a supervisory authority, such as the Spanish Data Protection Agency (AEPD) through the website www.aepd.es or the competent supervisory authority in the country where you live or work, or where you believe we have violated data protection laws, as applicable. For users outside the EEA or UK, we may extend similar rights where required by applicable laws in your jurisdiction.
Our Services are not directed to individuals under 18. We do not knowingly collect personal data from children under 18. If we learn that such data has been collected, we will delete it promptly.
The Services may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. Review their privacy policies before providing personal data.
We may update this Privacy Policy, with the “Last Revised” date updated accordingly. Material changes will be notified via email or a website notice. Your continued use of the Services after such changes constitutes acceptance of the updated Privacy Policy.
For questions about this Privacy Policy or our data practices, contact BBM by email : info@bbm-motorcycles.com
